Marketing built for scale, not just noise

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From first hire to global growth, without the full-time cost

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Fractional leadership from someone who’s built, scaled, and exited

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Over 20 years' B2B tech experience including 10 years in AdTech 

  • >20
    years leading B2B tech marketing

    From blue chip, to hyper-growth scale up, to pre-seed start-up. VC-backed, PE-owned, and public company experience. Including 10 years in AdTech & Media
  • 5
    continents

    Built and led marketing teams in US, EMEA, APAC and LatAm. CMO and functional marketing leadership experience across; field and product marketing, PR/comms, and growth marketing teams
  • 2
    >$billion dollar exits

    M&A experience on the buy and sell side, including >$1bn sales to AT&T and Microsoft. Experience managing business, brand and team integrations, sunset and new market launches

Marketing Chord

As a fractional CMO, I step in to build the strategic marketing foundations that drive scalable growth, not just activity. From positioning and messaging, to building the first plan, or preparing for funding or an exit. I plug in quickly, bring clarity to the chaos, budget sensibly, and help founders and teams scale smarter and faster.

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James Jones

Services

  • I step in to lead the strategic marketing work that drives real growth:

    • Building a marketing function from the ground up
    • Strategic marketing plans aligned with business and commercial goals
    • Develop positioning, messaging and a brand story to bring your offering to life
    • Creating go-to-market clarity and demand generation strategies that accelerate pipeline
    • Build and scale marketing teams, systems, and processes, augmented by AI
    • Helping businesses get acquisition-ready or prep for funding
    • Bringing strategic direction during moments of change or international expansion 

  • I adapt to what your business needs, from sounding board to team leader.

    • Flexible engagements - retained, project-based, or sprint-style
    • Bring me in as the first marketer to set the foundations, or to focus on a strategic project 
    • Clear deliverables - no fluff, just focused progress
    • Collaborative by default - I work with your team, not over them
    • Strategic and hands-on - I’ll help shape the big picture and get stuck into the detail when needed
    • Early-stage startups ready to get serious about marketing
    • Scale-up / growth stage B2B tech companies in need of GTM alignment
    • AdTech, data and media business, and SaaS companies expanding globally (FinTech, EdTech, SustainTech, HRTech, etc)
    • Founders navigating the “post-Product Market Fit” phase
    • 20 years in B2B tech marketing
    • Ex-CMO at Captify and Impact+
    • Growth-stage and scale-up experience at AppNexus and Xandr (both acquired)
    • Experience across AdTech, FinTech, SaaS, Services and data-led businesses
    • Built and led high-performing global teams across the US, EMEA, APAC & LatAm
    • Deep M&A experience on both buy and sell sides
    • Worked in VC-backed, PE-owned, and public run companies
    • I know how to get scrappy, how to build process, and how to scale

More about me.

I'm James, a marketer and problem solver with more than 20 years’ of marketing leadership experience, helping B2B tech companies grow through strategic planning, team building, and global expansion.

 

I enjoy collaborating with others to create effective brands, teams, and processes. I've led global marketing efforts in multiple sectors, managed complex mergers and acquisitions, including helping companies achieve multi-billion-dollar exits.

 

Outside of work, I spend time my wife and our two boys, go for a leisurely run, or cheering on the (now famous) Wrexham FC.

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Ready to talk?

                                                                            

 

Strategy. Positioning. Messaging. Planning. Execution. Maintain.
Strategy. Positioning. Messaging. Planning. Execution. Maintain.